Shopping From Couch Becoming Trend, Traditional Retailers Struggling With Dropped Sales

November 27, 2016 2:44 pm10 commentsViews: 44

More people in the United States are seen lately to be inclined towards doing online shopping more than toddling towards physical stores. Over Thanksgiving and on Black Friday the market grew by about 18 percent to $5.27 billion compared to same time last year.

shopping-from-couch-becoming-trend-traditional-retailers-struggling-with-dropped-sales

According to Adobe Systems Inc., even on Saturday morning the online shoppers continued to make purchases at higher-than-expected levels.

The Adobe Systems Inc. analyzed data from 22.6 billion visits to retail websites.

Data of in-store analytics firm RetailNext revealed store visitors have dropped by about 11 percent on Black Friday compared to the day in 2015.

The figure further adds the sales too declined by more than 10 percent compared to that of 2015.

It is learned Americans are finding easy to shop online than going to mall and buy products at a discount on the popular shopping day. With such trend the traditional retailers are lately facing tough time in pulling foot traffic.

According to online retail platform Amazon, most of the sales this Black Friday came from mobile phones and it has exceeded that of last year.

Bonobos Inc. chief operating and financial officer Antonio Nieves said, “You have a lot of people who are mobile for the weekend while traveling.”

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