4 Video Marketing Trends Businesses Need to Be Aware of in 2017

Although it is still just a few months into 2017 there are several trends in video marketing that are already shaping its landscape. For businesses these trends represent an opportunity to improve engagement levels and appeal to a wider audience – which is why it is important to be aware of them and start thinking about how to incorporate them too.

In particular, the four video marketing trends that seem to be most prominent are:

• 360-degree video
Over the last year or so 360-degree video has grown in popularity by leaps and bounds. Early research indicates that 360-degree videos attract more viewers, and that viewers watch them for longer than their non-360-degree counterparts. That alone should be indicative of its potential and make it of interest to any business – though it may not be suitable for all types of videos.

• Temporary video content
Although SnapChat was first past the gate with temporary video content, it is now being incorporated in other platforms as well such as Instagram, Whatsapp, and Facebook Messenger. While it is definitely a departure from the more established culture of publishing videos permanently, the popularity of temporary video content makes it an area that businesses need to look into.

• Livestreaming
Technically livestreaming has been around for quite some time – though it was never anywhere near as popular as it is now. With its incorporation into Facebook, livestreaming can provide businesses with access to an audience that is bigger than any they may have had in the past and automatically made it far more attractive than it used to be.

• Vertical videos
Another trend that has its roots in Snapchat are vertical videos. Despite horizontal videos being the convention for quite some time, the fact that more people are watching videos on smartphones makes vertical videos a more natural orientation for them. The reason vertical videos is a particularly interesting trend for businesses is because not only will it affect their video marketing content, but it can also shape the ads that they choose to serve up and allow them to cater to smartphone users.

While all these video marketing trends are worth keeping an eye out on, it is worth noting that the ‘tried and tested’ trends in video marketing are far from obsolete. Creating good video content such as guides and tutorials is definitely still on the cards for businesses, and if you want to know how to record video on Mac you need look no further than Movavi Screen Capture for Mac.

Essentially Movavi Screen Capture for Mac will let you record videos directly from your Mac’s screen without having to jump through any hoops to do so. At the same time you will be able to fully control all the recording parameters and can define the capture area, select the audio source, choose to capture keyboard and mouse actions, adjust the audio levels and much more.

Because of how ideally suited screen capture is to creating any type of video content involving digital products, it is certainly going to be relevant for businesses video marketing. Considering how easy it is to start recording videos with Movavi Screen Capture for Mac, it represents a simple and yet effective way to start creating content that can be used in various ways.