How TV Ads To Change In The Streaming World

DirecTV has been launched and Hulu promises to come up with something similar shortly. Other players will join too. Amid such television viewing scenario the question arises whether it is the right time to cut the cable cord finally, forever.

To remotely normal viewer the technology does not matter most, but the entertainment is what should be on the card like in the world of eCommerce, mCommerce and physical retail outlets buying stuff is what matters to real buyers.

Similarly in the tech world mobile operators are offering LTE, UMTS and GSM connectivity, but for consumers to get stuff fast is more needed.

The people in advertising world are now confused as it is not yet known clearly what turn the ads creativity will take. The fight will be between streaming and broadcast.

Tomorrow’s era will be about the device one is using to watch TV like using a phone, streaming TV or broadcasting cable. The factor to consider will also be on which platform one is watching like on YouTube or Twitter.

Advertisement mode, length and creativity will totally be different. The ads will become more local like offers available at nearest retail outlets or products that are still stuck in the wish list of shopping sites.