The landscape of online shopping is undergoing a significant transformation, propelled by the growing popularity of interactive live shopping experiences. According to a recent study commissioned by Agora, Inc., nearly half of consumers are showing interest in live stream shopping events, highlighting a shifting tide in e-commerce preferences. Retailers and […]

In today’s digital landscape, Amazon and Google stand as the giants of online product discovery. A recent report highlights that a staggering 36% of product searches originate from these platforms. While Amazon dominates much of the product discovery scene, Google Shopping emerges as a crucial player, driving over 76% of […]