TikTok, known for its entertaining videos, has now stepped into the world of online shopping with its new platform, Shop. And it’s making quite an impression, ranking second only to Amazon in customer loyalty, according to data from Earnest Analytics. Earnest, which keeps track of credit and debit card transactions, […]

Meet Malaikah Raja, a British woman married to a millionaire in the UAE, whose monthly shopping allowance exceeds £180,000 (approximately Rs 1.86 crore). Proudly dubbing herself a “rich housewife,” Malaikah offers glimpses into her opulent lifestyle through videos shared on her TikTok channel, where she showcases her extravagant shopping sprees. […]

Trying to grasp the shopping behavior of Gen Z consumers can be like decoding a mystery, especially for those outside the age range of 12 to 27. Yet, recent discussions at the Shoptalk conference shed light on how these young consumers approach shopping, particularly through the lens of TikTok. For […]

In the ever-expanding world of TikTok, where content is diverse and endless, finding the right travel advice can feel like navigating a vast sea. Fret not, as we’ve meticulously curated a list of nine TikTok travel gurus who not only entertain but also offer a wealth of insights to enhance […]