In the world of beauty shopping, finding the perfect skincare or makeup product can be overwhelming. With countless choices, misleading information, and unreliable reviews, the process becomes more confusing than enjoyable. However, thanks to innovative startups like Smudg, this dilemma may soon be a thing of the past.
Smudg, founded by Jui Bhansali, is an AI-powered product recommender designed to simplify the beauty shopping experience. Imagine having a personal makeup or skincare expert right in your pocket, guiding you to make informed product decisions tailored to your unique needs.
Jui’s journey began with a simple desire to navigate the labyrinth of makeup choices effectively. Collaborating with makeup experts like Amrita Kalyanpur, Jui embarked on a mission to map out product recommendations based on specific skin tones and preferences. What started as a personal project quickly evolved into a comprehensive database of curated beauty products, catering to a diverse range of skin types and concerns.
As demand for personalized beauty advice grew, Smudg transitioned from a passion project to a promising business venture. Despite facing challenges, including the impact of the COVID-19 pandemic on consumer behavior and funding shortages, Smudg continued to innovate and adapt.
Today, Smudg offers more than just a mobile app for beauty shoppers. It has expanded its services to provide Software as a Service (SaaS) tools for beauty brands and businesses, embracing the trend of hyper-personalization in the beauty industry.
The future looks bright for Smudg as it sets its sights on the global stage, aiming to revolutionize not only skincare and makeup but also haircare, health and wellness, body care, and fragrance sectors. By leveraging technology and AI-driven personalization, Smudg is poised to transform how consumers interact with beauty products across various categories.
In a rapidly evolving beauty landscape, Smudg stands out as a beacon of innovation and empowerment, promising a more enjoyable and informed beauty shopping experience for everyone. As we look ahead, the journey of Smudg continues, shaping the future of beauty one personalized recommendation at a time.
